Cisco has a new logo on their web site. It was leaked out by someone and noted last month by Charlie Demerjian. Charlie obviously has never been to San Francisco, he's never seen a picture of the Golden Gate Bridge, and didn't take a minute to watch this video where John Morgridge gives the history of Cisco Systems, Inc. so he's missing out on what the vertical bars represent. Ah well.

My take on the new logo is that it's just a standard update to keep the branding current.. and Cisco is trying to get more into the home market with their acquisition of Linksys and Scientific Atlanta. So having a more friendly looking logo that will appeal to the average consumer is a good thing for them.